Read abut my story below
Get to know
Where shall we start?
It’s the mid-1990s.
I’m a kid from rural England, skating around in baggy jeans and playing Age of Empires on PC. My fascination with digital technology starts quietly, sparked by MP3s, dial up internet and gaming.
Fast forward to university, where I pursue my passion for the music industry and earn a First-Class Honours degree in Music Business (Marketing).
After graduating my career kicks off at Sony Electronics, marketing cutting-edge audio products and diving into the world of innovation and strategy.
Time to see the world!
I felt the urge to explore and embarked on a journey to Australia and Southeast Asia.
The experience broadened my perspective and ultimately set my goal of returning to settle in Brisbane in the future.
Facing the music.
Returning to the UK, I landed my dream job at Sony Music, where I worked closely with streaming services, retailers, and data teams to drive impactful marketing campaigns.
After two rewarding years, I decided to pursue new opportunities, sold my belongings, and boarded a plane back to Brisbane, where I could combine my passion for digital marketing with a new chapter in my career.
Back to Brisbane.
After returning to Brisbane, I joined Australia the Gift as a eCommerce Marketing Manager, where I responsible for the growth of the company’s online channel.
SaaS
The year was 2020 and COVID-19 presented new challenges and opportunities to digital marketing.
I looked for a new challenge and decided to take my first step into SaaS marketing which provided a steep learning curve.
Flying high
Fast forwar