Kradle Software
Case Study
Objective.
Increase app users, brand awareness and post-purchase customer experience.
Achieved growth in 2 years:
+ 608%
App-users
Implemented targeted marketing campaigns and user acquisition strategies to significantly expand the app's user base.
+ 109%
Mobile conversion rate
Optimized the mobile site experience through UX/UI enhancements to improve conversion rates.
- 58%
Website load times
Streamlined website functionality to improve load times, enhancing user experience and engagement.
Brand Awareness.
Developed and executed targeted marketing strategies to increase brand awareness for the app, leveraging social media, content marketing, and paid advertising.
These efforts drove significant user acquisition, contributing to substantial growth in the app’s user base and market presence.
YOY Cumulative Session Growth*
*data has been scaled to maintain confidentiality
Redesign.
Led the redesign of the company website and onboarding process, focusing on improving user flow and simplifying the sign-up experience.
Conducted A/B testing on the sign-up funnel to identify key optimizations, resulting in a smoother and more efficient user journey that significantly improved conversion rates and user engagement.
Mobile site before
Mobile site after
Desktop site before
Desktop site after
Conversion Optimisation.
Optimized the Kradle website to enhance user experience and improve conversion rates by refining layout, streamlining user flow, and ensuring seamless mobile responsiveness.
Incorporated video content to simplify complex concepts, engage users, and address common pain points, leading to higher engagement and improved sign-up rates.
Website conversion rates by device