Australia the Gift
Case Study
Objective.
Develop online sales channel in both Australian and overseas markets.
Achieved growth in 3.5 years:
+ 292%
Online Revenue
Through implementing a succession of initiatives aimed at increasing online revenues, the Australia the Gift website surpassed expectations and budget forecasts.
+ 61%
Organic Traffic
By conducting a thorough and robust Search Engine Optimisation strategy, traffic to the website increased substantially in both Australian and International markets.
+ 212%
Conversion Rate
Achieved by implementing data driven UX improvements to the main navigation and checkout flow, as well as improving product photography and copy quality.
Performance.
Performed a deep analysis of hosting, website structure, and functionality, with a particular focus on improving website speed and customer experience.
This included identifying and addressing technical bottlenecks, resulting in a 72% reduction in load times.
Optimizations to backend infrastructure and the user journey enhanced overall site performance, boosting conversion rates and user satisfaction.
Website Page Load Speed
Redesign.
Led the complete website redesign, overseeing every phase from wireframe concepts to final deployment. This included collaborating with developers and designers to ensure the new layout enhanced both user experience and conversion rates.
The redesign focused on improving site navigation, optimizing mobile responsiveness, and streamlining the checkout process, resulting in a 212% increase in conversion rate.
Mobile site before
Desktop site before
Mobile site after changes
Desktop site after changes
International Growth.
Boosted international customer acquisition by reassessing shipping options and implementing localized SEO strategies. By focusing on reducing international freight costs and running targeted promotions, new markets were identified and targeted, expanding global reach and increasing total sales.
% Growth of Geographical Revenue
*during COVID-19 pandemic
Customer Retention.
Implemented membership growth and customer retention strategies, achieving a 300% increase in the mailing list size over three years while driving win-back sales, fostering brand loyalty, and boosting return customer rates.
% Growth of New vs Returning Customers
*during COVID-19 pandemic
Increased ROAS.
Optimized paid advertising campaigns by refining targeting, ad creatives, and bidding strategies to maximize return on investment. Leveraged data-driven insights to reduce costs, improve conversion rates, and ensure more effective use of advertising budgets, driving stronger overall campaign performance.
Return on Advertising Spend (ROAS)
*during COVID-19 pandemic
Brand Awareness.
Drove significant website traffic growth through a dual strategy of organic and paid channels. Leveraged SEO best practices, including content optimization, keyword targeting, and technical improvements, to achieve a 61% increase in organic traffic.
Optimized paid marketing campaigns across platforms like Google Ads and social media to attract high-quality traffic, maximize ROI, and complement organic growth efforts. This holistic approach resulted in sustained traffic increases and improved overall site performance.
YOY Organic vs Paid Traffic Growth
*during COVID-19 pandemic
Chart reflects factored growth to maintain confidentiality