A digital and eCommerce professional with over 11 years experience.

Hi, I’m Nic!

I’m originally from the UK now living in Brisbane as an Australian citizen.

I’ve worked for a number of global brands, including:

  • Royal Flying Doctor Service (QLD Section)

  • Sony Music UK

  • Virgin Australia

  • Sony Electronics

Me in a minute.

Proficiencies.

  • Shopify / Woo Commerce / Squarespace

  • Wordpress

  • Search Engine Optimisation (SEO)

  • Conversion rate optimisation (CRO)

  • AI prompting

  • Adobe Creative Suite

  • HubSpot

  • Google Analytics / Tag Manager

  • Google / Meta Ads

  • Microsoft Office

  • VWO

  • Fullstory

  • Mailchimp

  • SEM Rush

  • Typeform / Miro

  • Rakuten

I find the subject of artificial intelligence fascinating and have been experimenting with integrating AI automation throughout the customer lifecycle to improve personalisation.

I have a personal growth mindset and actively research topics surrounding behavioural psychology, biology and health to enhance both my personal and work life.

I am also continuing to develop my HTML and CSS skills past an intermediate level.

Currently learning.

Portfolio.

Kradle Software

Tasked with growing the app user base, improving conversion rates, and enhancing the overall digital experience.

Through website redesigns, A/B testing, and optimized user flows, I helped drive a 608% increase in app sign ups.

Led digital marketing initiatives to drive eCommerce growth, enhance customer experience, and streamline operations.

From optimizing website performance to implementing automation and managing major redesigns, my work contributed to a 292% increase in online revenue.

Australia the Gift